Privacy Policy

Effective date: July 21, 2026

Yellow City Cider (“Yellow City Cider,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit yellowcitycider.com, contact us, subscribe to our emails, or otherwise interact with our website.

Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

Your name, email address, and telephone number
Information submitted through our contact form
Your email address and subscription preferences when you join our mailing list
Messages, questions, feedback, or other information you send us

Please do not submit sensitive personal information through our website forms.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information such as:

Your IP address
Browser and device type
Operating system
Referring website or traffic source
Pages viewed and links selected
Approximate location
Date, time, and duration of visits
Interactions with our website and advertising

We may collect this information through cookies, pixels, tags, and similar technologies.

How We Use Information

We may use collected information to:

Operate, maintain, and improve our website
Respond to questions and contact-form submissions
Send newsletters, taproom updates, event announcements, and marketing communications you request
Understand how visitors use our website
Measure the performance of our website and advertising
Promote Yellow City Cider to audiences who may be interested in our business
Detect technical problems, fraud, misuse, or security threats
Comply with legal obligations and protect our rights

Cookies and Tracking Technologies

Our website may use essential, analytics, functionality, and advertising cookies. You can manage nonessential cookies through our website’s cookie settings, when available, and through your browser settings.

Disabling cookies may affect certain website features. Browser controls may not eliminate every type of tracking technology.

Google Analytics

We use Google Analytics to understand how visitors find and interact with our website. Google Analytics may collect information about page views, device and browser characteristics, approximate location, traffic sources, and website interactions using cookies and similar technologies.

Google may process this information according to its own privacy policies. You can learn more through Google’s privacy policy and Google’s information for sites using its services.

Google also offers a Google Analytics opt-out browser add-on.

Meta Pixel

We use the Meta Pixel, sometimes called the Facebook Pixel, to measure advertising performance, understand website activity, and help deliver relevant advertising on Facebook, Instagram, and other Meta services.

The Meta Pixel may collect information about your device, browser, IP address, website visits, and actions taken on our website. Meta may combine this information with information associated with your Meta account according to Meta’s Privacy Policy.

You can manage certain advertising preferences through your Facebook or Instagram account settings and through our website’s cookie settings, when available.

Mailchimp

We use Mailchimp to manage our email list and distribute newsletters, event announcements, and other updates. When you subscribe, Mailchimp may process your email address, subscription status, engagement with our emails, and other information you provide.

Mailchimp processes information according to its Global Privacy Statement. Every marketing email includes an unsubscribe link. You may unsubscribe at any time.

How We Disclose Information

We may disclose personal information to:

Website hosting, maintenance, security, and technology providers
Google for website analytics and measurement
Meta for advertising measurement and audience services
Mailchimp for email-list management and communications
Professional advisers such as attorneys and accountants
Government authorities when required by law
A buyer, successor, or other party involved in a merger, sale, restructuring, or transfer of our business

We may also disclose information when necessary to protect Yellow City Cider, our customers, website visitors, or others.

We do not sell personal information for money. However, the use of advertising technologies such as the Meta Pixel may be considered “sharing,” “sale,” or processing for targeted advertising under certain privacy laws.

Your Choices

Email Communications

You may unsubscribe from marketing emails by selecting the unsubscribe link included in any Mailchimp email. We may still send non-promotional communications when appropriate, such as responses to your inquiries.

Cookies and Advertising

You may manage cookies through our cookie settings and your browser controls. Where required, we will request permission before activating nonessential analytics or advertising technologies.

Where legally applicable, we will also honor recognized browser-based opt-out signals, such as Global Privacy Control, when we are able to detect and process them.

Privacy Requests

Depending on where you live and applicable law, you may have the right to request:

Access to personal information we maintain about you
Correction of inaccurate information
Deletion of personal information
A portable copy of certain information
Information about how your data is used or disclosed
An opt-out from targeted advertising, sale, or sharing
Withdrawal of consent where processing is based on consent
An appeal if we deny an eligible privacy request

To submit a request, email dannyhenry@yellowcitycider.com. We may need to verify your identity before completing a request. We will not unlawfully discriminate against you for exercising your privacy rights.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing requested services, maintaining business records, resolving disputes, enforcing agreements, and complying with legal obligations.

Retention periods may vary based on the type of information, why it was collected, and the requirements of our service providers.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Children’s Privacy

Our website and alcohol-related services are not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through our website, please contact us so we can take appropriate action.

Alcohol may be purchased or consumed only by individuals who meet the applicable legal drinking-age requirements.

Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of third parties. Review their privacy policies before providing personal information.

International Visitors

Our website is operated from the United States. If you visit from another country, your information may be transferred to and processed in the United States or other countries where our service providers operate. Privacy laws in those locations may differ from those in your country.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technologies, or legal obligations. The revised effective date will appear at the top of this page.

Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

Yellow City Cider
6550 Canyon Drive, Suites 1 & 2
Amarillo, TX
Phone: 806-318-0097
Email: dannyhenry@yellowcitycider.com